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For example, I saw a Nikon rep spend a good 20 minutes on how to configure Auto Focus on the high end DSLR which reminded me of staffing the booth answering questions about bullets and numbering.
The popular direct to consumer products always seem to have a lot of “when I do this” or “how do I do that” going on at the booths. It is also not for product support, though it is incredible to see how much of this goes on. To begin with the show is not for shopping or buying, even though so much of what you read often expresses some frustration with availability or lack of information on pricing/availability. Skip this section if you’re just excited about new stuff.
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CES Is Not For Shopping!Īfter seeing so many tweets skeptical of CES or reporters bemoaning the show, it seemed worth a quick recap for why companies attend the show (btw, TV reporters still tend to offer rather breathless coverage compared to twitter or online). Omissions or errors are just my own limitations.
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Please just do a web search for more information on any products mentioned here as my intent is not to do a full description or review - there are many great tech articles detailing each product. While obvious, as one person I can’t possibly “cover the show” and I miss lots no matter how hard I try. This is just my report of what I saw and thought at the show and does not reflect any companies I work with directly or indirectly, or might work with (past or present), and certainly not the views of a16z, Box, or anyone else. The report is organized with a couple of sections up front on strategy and industry observations and then on my own view of categories: My goal is not to find the best or the coolest but to focus on trends over time and to highlight those trends with examples.
There’s a good chance the shifted calendar caused a bit of unintended thinning (things are back to Wed-Fri for 2018). The only painful crowds were at Samsung and LG, and also the CES run innovation pavilion (which just has way too many winners now, imho). The final attendance numbers are not out yet, but the last day press release said 175K which is below last year’s 178K.
This doesn’t apply to everything as I’ll note below, but across the board in the innovation categories it is clear another year of progress has been made. The products that have been out for a couple of years are consolidating, with fewer makers that have more complete offerings. Products are crossing from “invention” or “technology” to product or category. By this I mean that from my perspective what I saw was “another turn of the crank” or maturing for many categories. The theme for me for this year is “Year of Product Execution”. With that said it is also worth noting that even the firsts of the past (some are detailed at the end of this post) were not actually first at CES nor received with massive excitement (usually it was more puzzlement) when they were announced. With my own history of 26 CES shows behind me, I can safely say this was one of lots of new, cool, and useful but not any “firsts”. If you come to CES expecting to see all the new innovations or to place orders for products hoping to beat you home, then it is easy to become a bit cynical or even worse to become jaded over many years. While this year’s exhibition had all the usual fanfare of big company “launches”, it took a little more digging below the surface to see that the industry is making a lot of progress relative to announcements over the past couple of years. CES 2017 was about execution and iteration, and there was a lot of those on display.
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